Branding, Signage and Wayfinding
The aim of this large scale project was to transform a formally disused textile factory, Manufaktura, into a 36 hectare retail and leisure destination in the Polish city of Łódz. The industrial heritage was central to the design strategy. The graphic elements developed include identity, wayfinding, large scale environmental signage for the retail, restaurants, cinema, museum and night club. The project has received a prestigious ICSC award for the “Best New Very Large Center”. Designed while working for Virgile and Stone.